“Essays on Personalization in Digital Marketing”

FB 03: Chair of Management and Social Media, Prof. Dr. Oliver Emrich

Poster on the dissertation project

Scientific career
Since 08/2020Doctoral candidate at the Chair of Management and Social Media, Prof. Dr. Oliver Emrich, Johannes-Gutenberg University Mainz
Dissertation “Essays on Personalization in Digital Marketing” (working title)
07/2018 – 08/2018Summer School “Doing Business in Africa”, Namibia University of Science and Technology, Windhoek (Namibia)
10/2017 – 01/2020M.Sc. Business Administration (specializing in new media marketing), Darmstadt University of Applied Sciences
01/2015 – 05/2015Study abroad, University of Westminster, London (Great Britain)
10/2013 – 02/2017B.A. Psychology & Management (specializing in marketing as well as market and advertising psychology), International School of Management, Frankfurt am Main
Work
Since 08/2020Research assistant at the Chair of Management and Social Media, Johannes Gutenberg University Mainz
03/2020 – 07/2020Junior Product Manager Kitchen Appliances, De’Longhi Braun Household GmbH, Neu-Isenburg
03/2019 – 08/2019Intern Brand Management hohes C, Eckes-Granini Deutschland GmbH, Nieder-Olm
09/2018 – 02/2019Student Assistant Product Management Non-Alcoholic Beverages, Döhler GmbH, Darmstadt
10/2017 – 06/2018Student Assistant Consumer Insights Maggi & Thomy, Nestlé Deutschland AG, Frankfurt am Main
03/2017 – 09/2017Intern Product Marketing Confectionery, Nestlé Deutschland AG, Frankfurt am Main
12/2016 – 02/2017Volunteer Communications & Business Development, CUMEDIAE Culture Media Agency Europe aisbl, Brussels (Belgium)
10/2015 – 09/2016Student Assistant Marketing & Business Development, Latham & Watkins LLP, Frankfurt am Main
04/2015 – 06/2015Marketing & Sales Intern, Heidelberg Graphic Equipment Ltd, London (Great Britain)
Awards and commitment
Since 04/2023Junior member of the Gutenberg Academy Fellows Program
Since 03/2022Member of PhD Representatives and representative of Faculty 03, Johannes Gutenberg-University Mainz
07/2023 – 03/2024Deputy speaker of PhD Representatives, Johannes Gutenberg-University Mainz
03/2022 – 03/2024Advisory member of the Senate Committee for Research and Promotion of Young Researchers, Johannes Gutenberg University Mainz
2020Nominated for the Wissenschaftspreis 2021, category “Best Master’s Thesis”
Teaching
Winter semester 2022/2023/2024Seminar for the course “Decision-Making and Consumer Psychology” (Master level)
Summer semester 2021/2022/2023/2024Lecture “Scientific Practice” (Bachelor level)
Winter semester 2020/2023Project seminar “Future scenarios of digital technology” (Master level)
OngoingSupervision of Bachelor’s and Master’s theses